The campaign entitled, ‘Rare Page,’ is activated by conducting an incorrect search in Odnoklassniki. An alternative 404 ‘Not Found’ page is then presented to users, showcasing a variety of animals listed in the International Union for Conservation of Nature (ICUN) Red Data Book. This animals are close to 'not existing' as they face a high risk of extinction.
Millions of unique visitors to fund WWF for free. Unexpected, simple and brave project from the second social network in Russia.

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