Courtesy of the amazing Wondershot Produtions, we present the story of a blogger in search of success. In meeting with some of the sports blogosphere's biggest names, he learns what he has to do to make it to the top. Of course this may or may not involve huffing vodka, general vagrancy, and a lot of pills, but success comes at a price. You also have to have a small frog, apparently.
Big thanks to Will Leitch, Matt Ufford, and AJ Daulerio for revealing to the world their secrets to success. And at least in two cases, revealing their pasty, porcelain-white skin.