[This interview was conducted in French]

Interview with Patrick Messier, CEO and Strategic Designer at MESSIER designers (messierdesigners.com), about the role of design in today's business reality, from brand experience to management.

Filmed during the 2013 edition of the Mosaic HEC Montreal-Barcelona Summer School on Management of Creativity #yulbcn (summer-school.hec.ca/en)

Produced by Studio 923a (neufdeuxtroisa.fr) et f. & co (fandco.ca)

Intro timelapse by Alexandre Lupien
Music by Boundary (noboundary.ca)

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