Three ran a dynamic digital Out-of-Home campaign encouraging people to make their own content using their new app on PonyMixer.com with the chance to see it running on their nearest digital screen in rail and mall environments.
The campaign invited people to create their own music videos using the mobile app at PonyMixer.com.
Participants sent their videos via twitter using the hashtag of their local Digital OOH site (ie. #EustonPony) to see their twitter name, dedication and Mashup video, delivered to specified screens across the UK.
Planned and booked with JCDecaux by Mindshare and Kinetic with Wieden+Kennedy and Grand Visual