Branded Content Award: Icograda
In April, JCDecaux partnered with ICOGRADA to celebrate World Communications Design Day, showcasing 50 creative executions from 50 designers from around the world in one day across 9 digital screens in London’s Cromwell Road. Featuring design talent from countries including the UK, USA, Canada, China, South Korea, Mexico, Germany and Russia, the event was live-streamed to a global audience.
This celebration of design demonstrated the creative flexibility of DOOH and the ability for brands to use The Cromwell Road Digital Gateway to create events, run multiple creatives or campaigns from one day product launches and film premières to campaigns of any desired duration.
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