Printed Postcards in a Digital Age – Atkinson’s software designs have impacted millions of people’s lives, and he is still hard at work on his magnum opus. A member of the Lisa and Macintosh design teams at Apple, Atkinson invented the pull-down menu and wrote the original QuickDraw, MacPaint, and groundbreaking HyperCard software.

For the last four years, Atkinson has been driven by a personal art project to rescue and re-invigorate the dying tradition of printed postcards. In a digital age our emails, text messages, tweets, facebook and voice messages keep us in constant connection. These forms of communication are immediate and personal, but they scroll off quickly and fade from awareness. Printed postcards still serve an important purpose, providing a thoughtful and tangible gift, an ongoing presence on the fridge, and a lasting memory in a shoebox. Atkinson’s latest software creation, PhotoCard, connects the old and the new, harnessing mobile computing to make it easy to create and send unique and custom postcards. To complete the connection, Atkinson has created and operates a labor-of-love service to print and mail these little packets of love.

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