Global Creative Director Anton Repponen and Global Director of UX & Strategy Irene Pereyra explain what they would like to present for SXSW audiences in 2014.

During their presentation they will be examining creative processes within actual project life cycles from three of Fi's most recent large scale redesigns, one of which being the redesign of

They started these behind-the-scenes presentations as small lunch-and-learn sessions first held internally for any employees interested in passion projects that others wanted to discuss or share. When topics became too interesting to contain within Fi’s offices, Fi opened the knowledge-sharing to the public and started giving the same presentation at conferences and schools around the world, most recently concluding with their presentation that showed an in-depth behind the scenes on the redesign of

Irene and Anton's incredibly candid presentation is an opportunity to listen to the ideas that worked and others that failed miserably. It’s the behind-the-scenes stories about the real-life challenges faced by them as told in the same refreshingly candid manner as those early brown-bag days.

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