For the first New Balance numeric video the team focused on the home of cinema and celebrity, Los Angeles, California.
They searched the spaces between the glamour, the fortune and the broken promises. They found that beneath its dazzling surface L.A. is as real and raw as any major metropolis on earth. Skate spots abound in the side-streets and empty school yards of this glitzy place in the sun.
Starring: PJ Ladd, Arto Saari, Levi Brown, Tom Karangelov, Jordan Taylor and Tyler Surrey.
Directed, Shot and Edited by: RussellHoughten.com
Produced by: Sebastian Palmer
Team Co-ordinator/Associate Producer: John Rattray
Main Section: Sonic Youth, Purr.
Additional Video: Joe Pease, Mark Stewart
Still Photography by: Arto Saari
Effects Assistance by: Joe Pease, Austin Brown, James Messina, Sam Smith