In this lecture at Fabrica, Travis Kirton speaks about the practice of being an artist, designer and researcher in the space of interaction/media/computation as being complex and often alchemistic. The work encompasses an immense amount of media and objects, some intangibly built of code, some as concrete as wood and others somewhere in between. Throughout his experience over the last decade at institutions such as the Ars Electronica Futurelab, the Banff New Media Institute, and working in collaboration with companies such as Tangible Interaction Inc., Travis Kirton has come to begin creating a new platform for creative expression that suits more directly his artistic and academic research interests. He has developed C4, a new creative coding API suited for designers and artists alike. At the center of this API is the concept of a media:object and an attempt at evolving the space creative-coding.