5 Gum are set to launch an activation that will push their brand further with the 5 Alive campaign.
A set of dancers will be roaming the city creating a buzz around the brand, and distributing the Chewing gums to the public in Pubs and Clubs.
This film is the online Promo that launched the campaign.

Credits:
Client: Tribal DDB
Brand: 5 Gum
Creative Director: Arz Azar
Client service: Cynthia Wong
Music & Audio Production: Khaled Hamdy khaledhamdy.net
DP/Edit/Director: Sherif Mokbel

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