Morrisons - Fuel Saver

How do you sell a reward card that turns the things you buy into fuel?

Well, err... You do a TV campaign where you turn the things people buy into, umm.. Fuel.

Well done Peter King for staying calm when these mechanical contraptions were falling to pieces and literally going up in flames. Not sure if we'll ever do another shoot like it. No, it's decided. We're not.

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