hscusa.tv was hired by Russian Marketing Agency, Action, to help conceptualize and ultimately execute this commercial for Raiffeisen Bank, starring Russian native and professional hockey player, Ilya Kovalchuk. The broadcast of the commercial was coordinated with the 2013 World Championship of the International Ice Hockey Federation, for which Raiffeisen Bank was an official sponsor.



Kovalchuk (VO):
In my game I’ve always bet on victory.
For me there is no “can not” and there is no “tomorrow.”
There is only ice, my team and and the monstrous passion to win.
And every second counts... we can change everything.
On the way to victory... everything matters.

Announcer (VO):
Raiffeisenbank. We are betting on victory. Cash loans 14,9%


Director: Sammy Silver
DP: Thom Stukas
Producer & Post Supervisor: Pier de Sanctis
Production Manager: Lisa Diebner
Editor: Rosie Nakamura
Audio Mix: Hans Erik Erickson
Colorist: Sandy Patch

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