While women don’t quite comprehend their men’s fascination with football, they generally let them have their way if it doesn’t come between the things they love. To promote their UEFA Champions League sponsorship, Heineken challenged men to prove that even if football did interfere with their partners’ interests, they were still able to get their way through their ingenuity.
What we did
One thing women are precious about is their home furnishing. So we filmed couples coming across ugly, overpriced stadium seats at a furniture store and discreetly made the men a deal. If they could talk their partners into buying these seats for the home, they get tickets to the UEFA Champions League Final. Hilarity ensued as these men attempted to sell the unsellable to their unsuspecting partners.
The film, titled The Negotiation, went viral immediately with 1.5 million online views in Thailand and Indonesia in the first 3 days. It was shared 137,704 times over Twitter and Facebook and became the 2nd most viral branded film over a 7-day period.