Comedy Central created series of Spots/IDs to launch their new online network “Motherload.”
Initially the site, called MotherLoad, will have five distinct channels and offer more than 450 video clips, with roughly 50 to 80 new clips added per week. The offerings on the site will include three-minute clips from original Comedy Central shows, including "The Daily Show" and "The Colbert Report."
It will also offer original content developed especially for the Web site. This will include titles such as "I Love the Thirties," "Odd Todd" and "Meet the Creeps." Each weekday, comedian Greg Giraldo, host of the network's "Friday Night with Greg Giraldo," will anchor a one-minute roundup of what's new on the site.