Project Details: be.net/gallery/Ayala-Grid-Wall/9739431

As Ayala Center Cebu drew closer to unveiling their 2.5 billion-peso east wing expansion, the shopping center wanted to present a teaser of this exciting development. With this in mind, the first Ayala shopping center outside Manila decided to go for the digitally novel approach.

Ayala Grid Wall is a life-size digital interactive wall that detects motion made in front of a calibrated camera. The wall tracks and maps the movement of passing people and demonstrates a physical-virtual interactivity between the participant and the wall. In the initial absence of interactivity, the wall reveals a series of stimulating graphics and patterns depicting the theme 'Style In The Making'.

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