Israel is known in the world as a start-up nation. There are actually more startups in Tel-Aviv than in the whole of Europe and more Venture Capital is invested per person then anywhere else in the world.
The 4 x 48' series follows those who give it everything to pursue their startup dreams. They sacrifice their families, their friends and their bank account, and keep on fighting until they're bankrupt or millionaires.
But they do have passion, and they are not afraid to fail again and again – until they achieve their goal.