In the Presentation, 'Decision Making: The Rational, Irrational & Simply Goofy', Mark Mullaly introduced some of the challenges that we face and the biases that exist in endeavouring to make effective – if not always entirely rational – decisions.

We all have hidden biases that influence how we make decisions and choices. These biases mean that, even in the face of rational evidence that supports proceeding in one direction, there is a very real likelihood that when given a choice we'll go somewhere else.

Useful as this information is, it only tells half the story. With an understanding of these biases, we can also shape and change how people perceive a problem and make a choice. How we present information has a significant influence on how it is perceived, and therefore the choices that are made and decisions that are arrived at. This has profound importance for participants on both sides of the decision making table: those that are presenting information, and those that are on the receiving end.

Join Mark Mullaly as he explores one of the foundational theories that underlie decision making. You'll learn why we respond to information the way we do, how to be sensitive to the presentation of information and how to develop strategies to make different choices when it's appropriate.

As always? Spread the word to those who might be interested in this type of presentation. You're welcome to point entire associations, companies and small countries to these videos

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