This is a video created from start to finish by Rombu's Creative Director Derek Doublin and James Mills. Developed for the British pop band "Hey! Hello" featuring Ginger Wildheart and Victoria Liedtke, this single debuted at number 12 on the billboard charts in Europe, outselling both Daft Punk and Justin Timberlake.
For this project, we shot the talent on a single day during the summer of 2013. We then destroyed two laser printers by printing out half of the video onto over 3,000 sheets of recycled paper. From there, each piece of paper was crushed, shredded, burned, chewed up, spit out, sunburned, sandblasted, scratched, stained, torn and taped. The paper was painstakingly recaptured frame by frame and then juxtaposed against footage we shot of Victoria with a Red Epic camera.
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