We campaign to promote public awareness about organ donation and increase significantly the number of people on Organ Donor Registers so that many more lives can be saved and transformed.

VideoDonor is a British video-sharing website on which users can upload, share and view videos. VideoDonor seeks to raise the awareness of organ donation through real life stories that focus on the importance of having ‘The Donation Conversation'.

Over 90% of families will agree to donation if a loved one is registered and has discussed their wishes. This drops to around 40% if donation wishes aren't known.

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