Why we loved working on this
This video is a beautiful picture of people in community working together to save lives. In many ways, it relays some true-to-life experiences from L4L's Principal.
We didn't have a big budget, and we needed to encapsulate the many facets of AHA's mission in a positive, uplifting way. The call to action was intended to motivate participation and giving.
We chose to use a real-life event and illustrate the many ways the mission of the AHA improves treatment and saves lives. In order to operate within the budget, we called on actual people who use the services and initiatives of the AHA. They were eager to help and donate their facilities and testimonials for this great cause.
People are passionate about helping the American Heart Association and we were able to create this video on a shoe-string budget because of so many generous people. We think it shows in their testimony, too. We won 5 Telly Awards including a People's Choice for this inspiring video.