Big Cartel helps artists, musicians, and other craft-savvy entrepreneurs sell their goods online. To highlight the process that goes into each Big Cartel storefront, they approached me to help tell the story of building an online store from scratch.
We collaborated to create the concept, design and animation for a series of animated letters that relate back to parts of the overall process. I then directed and edited a live action shoot with my RED Scarlet that features the insanely talented illustrator, painter & designer Dan Christofferson. Big thanks to everyone at Big Cartel for the collaboration. Go check out their shop with rad goods and the videos that show how it was all made!