This is a submission for SXSW Interactive. If chosen, we will be given the opportunity to present our idea at the 2014 SXSW Interactive Conference. This is a commercial spoof: intended to be "cheesy" for creative purposes.
Video Subject Matter:
Regardless of browser, operating system, or device, type legibility trumps all. If the user can't see what's on the screen, then what's the point of putting it there in the first place.
To that end, we conducted a quantitative study with users in order to develop a mathematical equation that provided designers with guidelines for type sizes regardless of whether they're developing for tablet, web, or gaming applications.
The HCP (Hansen, Conrad, Pennypacker) Digital Legibility Equation offers a simple way to ensure that your users can see what you're saying.