‘Story of the Urban Food Chain’ is an installation which offers an opportunity for users to engage in stimulating conversations around the discourse of food through an artistic medium. The installation is an insight into our urban food chain, where everything is controlled by corporations, branding and politics; driven by the capitalistic mindsets. Farmers and producers today, are forced to abide by their whims & technology, or are being eliminated. Consumers are left without choices, unanswered questions, health issues and inflation. It is to understand, articulate and present these facts in a novice manner.