AN INTERACTIVE MUSIC VIDEO BY POWSTER FEATURING “REASON TO DIE” BY THE FAMILY RAIN BUILT IN HTML5 USING ORBITAL™
Watch & Interact with the full experience: reasontodie.co.uk
The new video by The Family Rain is a world first interactive experience that transports the viewer to the heart of their live show. As the band perform new single “Reason To Die” live, the view can be manipulated to orbit the band at any moment, via the 16 different GoPro cameras using Orbital™ interactive video by creative agency Powster. The video can be paused whilst retaining the ability to still move around the stage at will.
The responsive HTML5 website is also the world’s first in browser interactive video on iPad, allowing the user to change the camera angle simply by tilting the iPad or by touch dragging across the screen.
“Reason To Die” is another raw, uncompromising two-and-a-half minute track by the three brothers from Bath, released 2nd September. The track was produced by Jim Abbiss at Berlin’s Hansa Studios. Their debut album is set for release early 2014 on Virgin EMI.
The Orbital™ technology developed in-house at POWSTER allows for the user to change between 16 different camera feeds instantly at any moment with no buffering creating the illusion of animation, while keeping perfectly in sync with the music. Viewing the music video on a tablet gives the experience of the tablet becoming a window looking onto the live performance.
Ste Thompson (Creative Director at POWSTER) says “The Reason To Die Orbital™ music video revolutionises the capabilities of video on devices, and enables complete emersion and control never before possible for the user. This is the tip of the iceberg with what’s possible with the technology. It’s an exciting groundbreaking step in the world of interactive video.”
The responsive website is built using HTML5, and is the first ever interactive video to work within the native iPad Safari browser. It is controlled using the accelerometer or by simply touch dragging across the screen.
16 GoPro Hero3 cameras in an array
3 Rigs (16 cam Large arc, 6 cam Small arc, 6 cam vertical)
Largest angle shot: 360° orbit
Filmed at 16 x 60fps 720p
The music video launches on Vevo Wednesday 7th August at vevo.com
Powster is an award winning interactive and motion graphics company providing bespoke innovative content, concepts and app builds for the entertainment industry.
Follow POWSTER and follow the making of/behind the scenes:
Contact: Ste Thompson firstname.lastname@example.org
Download the track Reason To Die by The Family Rain now at: itunes.apple.com/gb/album/reason-to-die-single/id669118390