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What if you took a classic English fashion product and gave it a full-on makeover? Using new colours, shapes, materials, styles, and in so doing made it relevant for a whole new generation of fashion conscious men and women? Keeping the principles of its production past in mind, what if the company opened boutiques in trendy neighbourhoods, set up pop-up showcases for leading edge fashion bloggers and in so doing attracted celebrity customers and film and television attention?
That's what the folks at Grenson shoes are doing.
The Department of Style is a field guide to the timeless, the adventurous, and the enthusiastic. We celebrate craft. We explore tradition. We find the creative imaginations that take classic forms and make them their own.
It is about understanding that in life, doing something right takes time, and skill, and effort. But therein lies the joy. Finding people who still do those things that way and telling their stories is the original Departmental mandate.