Airborne has developed largest ever creative campaign in Australia and New Zealand for the popular LEGO® DUPLO® range - the LEGO Group’s construction product designed for children 18 months to four years of age.
It is the first time locally developed creative executions have been used to support the communication of the preschool brand and Airborne has produced three 30-second TVCs, three 15-second versions and a 60-second in store clip to lead the campaign, which also runs across out-of-home, press, digital, search, mobile and in-store.
Creative Director: Kristy Player
Creative Strategy/Copywriting: Andrew Sidwell
Art Direction/Design: Kristy Player, Gillian Moran, Carrie Voldengen, Ashleigh Iorfino.
Account Director: Rowena Vas
Group Account Director: Harry Preston
Managing Director: Scott Player
Production/Post-production: Brightworks - Cameron D’Arcy & Stef Puskar
Media: UM Sydney
PR: One Green Bean