In an interview with CTA Brussels following the Brussels Briefing on ‘Geography of food: reconnecting with origin in the food system’” - held in Brussels on 15th May 2013 -, Marie-Paule Rizo, Head of the Industrial Design and Geographical Indications Law Section at WIPO - The World Intellectual Property Organization - highlighted the key elements for establishing a successful scheme for protecting geographical indications and traditional products:
• The willingness of producers to work together towards a common goal
• Looking at a GI scheme as a holistic business scheme
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