The 'Luana' video was produced during the ‘International Art Residence Programme LabMIS’, awarded by the Museum of Image and Sound/MIS São Paulo (Brazil) and Can Xalant (Spain) in 2012.
This is the demo of the full length 'Luana' video. It consists of a 10'35" demo video based on the full 88’15” piece. It runs as an installation - a projection inside a dark room within the gallery space (set up as looping) where each one of the 12 subjects portrait has her/his identity (de)constructed as recorded testimonials "build up" in the room. Audience is allowed to pop in or out the site whenever they want, being able to hear either short bits or long excerpts of every sitter's life history - actually, fake stories made up and posted by previous 'Luana' blog's visitors, and subsequently recorded by the artist.
'Luana' is a research on portraiture, cultural identity and “reality”. The aim is to discuss concepts on portraiture and identity as well as to document and expose how the cyberspace shapes these themes. The photographer’s proposal is to explore human behaviour once having free access to someone else’s life as well as to inquiry the role “others” play in (re)building everyone’s identities.
The project starts as a blog (luanaoucomochamar.blogspot.com) containing photographs conceived by the artist and posts by visitors from all over the world. Such blog works as a 'virtual community' (the 'Luana' community). There, the web visitor is invited to make up and post 'profiles' for the subjects. By acting like that, she/he ends up presenting possibilities of age, occupation, personality, even wishes for every sitter. There is no specific rule for posting on the blog and the visitors can also opt for using their mother tongue while posting. By deliberately making up stories, collaborators are actually redefining, fragmenting, multiplying subjects' identity – consciously illustrating the influence of the otherness in (re)building everyone’s identity. Such experience also demonstrates how tricky the definition of reality can be as some of those posts could have also been written by the 'real' sitter, but rather undistinguishable from the fake ones, as well as how Internet has magnified these metamorphoses of identity, in the contemporary world.