Viral video that I made to promote Grafiche Gemma, an Italian typography based in Padova - Italy.
All the captions inside the video ironically change the meaning of each situation, showing a one-day portrait of this job, but talking about hobbies and passions such as music, poetry, good food, reading, painting, driving cars, ... This concept is finally explained by the claim: "When passions become a job".
Concept / direction / editing / motion graphics: Claudio Gasparollo
Client: Grafiche Gemma
Music: Delibes – “Pizzicato”
Sound Effects: Freesfx.co.uk