Noise Vancouver came to us to create this fun commercial for Tic Tac Canada. They started off with a screenplay and the idea of a world made entirely of Tic Tacs… And that’s where we took off running.
We created a surreal environment where the Tic Tacs take us on an exciting journey… Literally transforming from one object to another right before our eyes. The world itself also takes on characteristics of the flavor… Cool, minty and fresh, which was a great direction for us to develop a visual style around.
For music, we teamed up with our friends at So Loud Music to create an upbeat track that emphasizes both the refreshing flavor and "Pop Open Fun" tagline.