What is something that is inherently good but could be a lot better? Ice cream! We were able to literally add the flavor to this spot. Why have one scoop when you can have three? After tests with getting real ice-cream to fall perfectly, it was decided that the only way to have control was to create the ice-cream in CG. This allowed for art direction on exactly where everything landed. It turned out to be a nice balance of realism and design.