This project for BlueCross BlueShield of Nebraska melded stills and video into one campaign - on a tight deadline. We did some quick thinking then all of us headed in different directions to shoot two spots simultaneously. We captured the stills and video consecutively during the shoots, so we had assets that could be used in multiple ways.
The client loved the commercials and used the stills in an accompanying billboard series. And because the content was captured in the same shoot, the entire campaign shared a cohesive energy and style.
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