Forme asked Humanoid to create a short video promoting their “dreambuild” bike donation for a charity auction. The video should encourage bidding and raise awareness of the brand, identifying them as a premium bike component manufacturer.
We scouted a suitable location for the shoot and used a 1-camera setup to capture the bike’s construction. A montage of the footage was tightly edited to a music track, with creative sound design and motion graphic overlay elements.
The video launched to great anticipation from Forme’s online fan base. The release was teased on social media for several days and proved to be their most popular post to date, re-shared by a number of high-profile enthusiasts and celebrities.