What are men truly made of when taken out of their daily lives and dropped into the great unknown? To find out, Heineken dropped William from New York into the desserts of Marocco. Legends aren't born, they're dropped. This episode is directed by Lennart Verstegen. Check out the whole series at youtube.com/heinekendropped.

Client: Heineken International
Agency: Wieden+Kennedy Amsterdam
Creatives: Hugo van Woerden & Phlip Brink
Creative directors: Thierry Albert & Faustin Claverie
Production company: Wefilm
Directors: Joeri Holsheimer, Lennart Verstegen, Roel Welling
Producers: Tobias Wilbrink, Bas Welling, Bo Polak, Sara Nix

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