An ambitious product.
The webapp put the wisdom of the product research experts into the hands of shoppers giving them their opinion about which product is the best to buy.
Reimagining a product with design thinking.
We learned all about our customers, what mattered to them in their moment of need, when the moment of need was, and who our most valuable customers were. From there we developed a custom made experience tailored to serve that moment of need.
A proven success.
A small sample of the numbers show how well it performed compared to the legacy site:
Time period = 6 months
Direct Returns: +75%
Avg. Load Time: -48%
Time on Pg: +51%
