For this motion project with Goodwill Wall Street Mission we collaborated closely with Jan Poulson of Poulson Advertising to find a solution that fit Goodwill’s needs within their budget constraints.

Jan brought a tightly honed script to the table, which made it possible to shoot four spots in two days. Collaborative sparks flew! Together, we arranged the schedule in such a way that we could be extremely efficient with our time and resources.

Approaching the project with an open mind and flexibility paid off. We were very pleased with the results and Goodwill was thrilled, too. When Jan showed them the commercials, their board of directors gave its first-ever standing ovation! And six other markets have gone on to pick up the spots.

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