Sometimes a project requires something out of the norm: guerilla innovation.

This division came to us with a unique request – to build a website where staff could design their own business card. Their name, title and other pertinent information would be printed on one side, an image of their choosing on the other masked within the logo according to the brand's latest style guide.

Our design for the look and feel of the site mimicked other brand properties. The UX (user experience) was one of a kind.

The Business Card website was organized as an assembly-line process: pick your image, input your information, verify your design and finally send to your manager for approval. The home page where you pick your image was designed in three horizontal bands: navigation, display area of the design with tools and how to pick your image. This rational and dynamic structure fit this brand's culture for the cutting edge perfectly.

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