Brand strategy is defined as the long-term marketing support for a brand, based on the definition of the characteristics of the target consumers. It includes understanding of their preferences, and expectations from the brand.
For many years we have developed a website as a showcase for our brands at the TCA (Television Critics Association) conference.
TCA are journalists and columnists who cover television programming. They meet twice a year in conferences known as Winter and Summer Press Tours.
A TCA Press Tour allows the major television networks and cable networks to present their slate of upcoming programs to a large group of press writers from different outlets all at once through panels and interviews. The website is the online component of this strategy.
Originally done in Flash, the website has evolved to become an HTML5 compliant site with mobile devices in mind.
See its three main sections where visitors can view and download images, videos and press releases.