We worked with Random House Canada to create nine clips to promote Douglas Coupland’s The Gum Thief. Each film, narrated by Douglas Coupland, brings selections of the novel to life.
We loved the book and we all love Doug’s work. We felt that the nature of the narrative lent itself to a less traditional form, and we thought Doug’s readers would be visually sophisticated and net savvy enough to appreciate this approach. We wanted the three strands to have a unique look, but when viewed as a group would feel coherent. Our designers, Stefan Woronko, Adrian Lawrence, Chris Rolf and Greg Dunlop each used a wide variety of techniques, and brought their varied design aesthetics to their pieces.
Crush Creative Director, Gary Thomas
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