This was a project for the WSU Ad Club Contest. My concept is to launch a campaign that pushes the tag-line, "We've got a Rockstar for that". Rockstar has many unknown flavors and types of drinks. The goal of these commercials is to feature the drinks and present them to people who might not be aware. Subsequent Pandora.com, Meebo.com Share, Facebook, and other ads can help promote these products, along with youtube and tv spots.