Today, most email is still not personalized. Despite the huge strides made by some businesses and marketers, there is the perception that personalization is complex and expensive to do. The reality is that, with the latest technology, it’s easier than ever. You can test new approaches and use lead scoring to unearth your most valuable prospects. And this is just the start—companies are leaving batch and blast behind to embrace marketing automation and begin using behavior to shape and drive their communications.

Watch our video to find out how today’s forward-thinking marketers are automating their communications to deliver more personalized, more effective campaigns.

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