Think TV presents its third documentary series Next Generation Marketing. Ten of the world’s most forward-thinking industry professionals reveal how television is rising to meet new marketing challenges with great success.

In this episode - Creating Connections - Kevin Mayer (Volkswagen of America Inc), Jeff Goodby (Goodby, Silverstein and Partners) and Sir John Hegarty (BBH) discuss the importance of broadcasting powerful, mass reaching, messages that connect with audiences.

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