The Rocksmith fall 2013 collection is previewed for the first time in this behind-the-scenes video filmed in a penthouse atop the iconic New York City skyline. The heritage sport styling of this clothing delivery merges a 90's varsity vibe with progressive contemporary fits and detailing. For this autumn's kickoff campaign, Rocksmith teams up with a artist that embodies a "New Classic" aura and true authenticity in his craft -- the one and only Curren$y.
Directly following the BTS video is the world premier song titled "442" from Curren$y's upcoming project "New Jet City (Directors Cut)"
stay tuned for the full version of "442" and the details on the release of "New Jet City (Directors Cut)"
Rocksmith Fall Campaign Photoshoot feat. Curren$y by Photographer Tom Medvedich
Video Directed/Edited by:
Tarik "The Video Freak" Sykes
Billet Video Studios
Female Model: Gloria Pecot
Photographer: Tom Medvedich