Talk and discussion with Andrew Dubber (newmusicstrategies.com / deletingmusic.com)
It's no surprise to anyone that the music industries are struggling in the digital age. Faced with a filesharing populace, an incredible array of media choices, a tough economic climate, and plenty of other things for people to spend money on, it can be pretty tight for a lot of people in the industries.
Recent research demonstrates a link from openness and inclusion to massive untapped potential for all kinds of businesses. Consumers have a bigger say in the fate of the industries than ever before – and while they recognise the commercial aspects of music business, they do not accept that old systems of control are relevant to them anymore. By empowering consumers, opening access to archives and for scholarship, enriching the public domain, according popular music the same cultural status as classical and folk musics, and treating audiences as part of the music process (rather than as merely passive consumers), the society we live in is a much richer and vibrant one.
It's good for culture, it's good for the economy, it invigorates local scenes, it's a lifeline for artists - and it's great for business. In fact, it might just be what saves the music industries.