To alert hay fever sufferers when pollen counts are high, Benadryl launched a dynamic, reactive, location-specific Digital OOH campaign this summer. The data-driven activation was based on official Met Office pollen readings and delivered through OpenLoop.
Each execution provided localised map readings based on the exact location of each digital outdoor screen. The campaign promoted Benadryl’s Social Pollen Count App by behaving in a similar way – delivering real-time, relevant information whatever your location.
