"Survival of the Fittest"
The first game of its kind and a fresh approach to the problem of encouraging exercise through gamification. ‘Survival of the Fittest’ is a psychological trick.
This allows us to target a previously unreachable audience, those not interested in exercise apps, and demonstrate to them how easy it is to incorporate exercise into daily life. The emotional hit, ability to design tasks and the facility to complete tasks with others will hopefully help to sustain the game and encourage this audience to maintain healthy habits even after they stop playing.
A Comvita Science Challenge 2013 entry by ' The Adipofighters '