Creating a Culture of Innovation

Modern distributors face unprecedented challenges including consolidation, rapid technological developments, instantaneous communications, a weakening economy and political instability. To remain relevant, distributors have to get better faster by focusing on innovation.

Join the Professional Beauty Association for a 60 minute webinar designed to start the innovation conversation every distributor needs to be engaged in. Dirk Beveridge, Founder of UnleashWD will introduce you to the following concepts:

- Why a renewed focus on innovation is critical to your business success.
- The four specific foundational elements of innovation- challenges, experiments, collaboration and reinvention.
- How to create a culture of innovation.
- Cases studies of distributors creating sustainable value through their innovation culture

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