Daniel J. Edelman helped redefine public relations for the modern era and founded the organization that bears his name. Today, under the leadership of his son Richard, Edelman has grown to become the world's largest public relations firm. Dan's original passion for communications and client service remains a core part the Edelman culture. To mark Edelman's 60th anniversary and Dan Edelman's 90th birthday in 2012, Richard Edelman asked Eight Communications to create a book chronicling the Edelman story. But Eight challenged Edelman to do more.
Dan Edelman was never a man to accept conventional thinking. Why celebrate his legacy with something typical? Eight urged Edelman to lift the curtain on a career that was marked by the courage to adopt bold strategies and turn mistakes into opportunities. Working with the company, Dan's family and a best-selling author, Eight revealed the surprising details of a story that is always fascinating, dramatic and instructive — but never idealized. Exhaustive photo research and book design give readers a cinematic, unflinching view of Edelman the man and the company.
The success of Edelman and the Rise of Public Relations was clear immediately upon publication, just one month before Dan Edelman's death. The company expanded its print order and adopted Eight's recommendation for downloadable versions: for iPad, the Android platform, and a text-only PDF version for schools of journalism and communications.
Eight Communications worked on the book concept, design and photo research for the printed edition as well as electronic versions for iPad, Google Android tablets and an educational PDF version.