Introducing the all-new strawberry-filled Froot Loops Treasures! "Detector" marks Nathan Love’s second outing for the brand, following a stunning debut that shepherded the iconic avian characters from five decades of 2D familiarity to contemporary high-quality 3D.

For more behind-the-scenes concept art, design and high-res stills, visit our website:

Client: Kellogg North America Company

Agency: Leo Burnett USA
Producer: Andrea Friedrich
Creative Director: Craig Barnard
Copywriter: Michael Franklin
Art Director: Brad Mamo
Business Manager: Courtney Novotny

Production Company: Nathan Love
Executive Producer: James Braddock
Head of Production: Derrick Huang
Associate Producer: Dennis Samatulski
Creative Directors: Joe Burrascano and Anca Risca
Director: Joe Burrascano
Project Lead: Eric Cunha
Character and Environment Design: Sigmund Lambrento
Additional Design: Seung Sung
Storyboards: Joe Laney
Animatic: Jim McKenzie
Character Modeling: James Chan, Pedro Conti, Ylli Orana
Character Texturing: Christina Ku, Pedro Conti
Rigging Lead: Lukas Wadya
Additional Rigging: Eric Cunha, Hyungjin Ji
Liquid FX: Ylli Orana
Animation Lead: Tony Travieso
Animators: Dave Han, Roman Kobryn, Kyle Moy
Additional Animation: Seung Sung
Props/Environment Modeling, Texturing and Layout: Seung Sung, Akira Hyun, Adalynn Martinez, Ylli Orana, Triston Huang
Lighting and Rendering Lead: Natasha Saenko
Lighting and Rendering: Triston Huang, Ylli Orana
Compositing Lead: Herculano Fernandes
Additional 2D Compositing: Jim McKenzie
Matte Painting: Jim McKenzie, Sigmund Lambrento
2D FX: Kristjan Zaklynsky

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