Walmart’s goal for social media is simple: Engage consumers around their passion points using saving money, easy shopping and quality products as a filter.
With more than 140 million people coming through Walmart's doors each week, this extends far beyond the Internet to mobile, the Smart Network (Walmart’s in-store interactive platform) and virtually anywhere customers would like to interact. During this presentation, Suraya and John shared information about Walmart’s efforts to connect and collaborate both internally and externally.
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
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