Walmart’s goal for social media is simple: Engage consumers around their passion points using saving money, easy shopping and quality products as a filter.

With more than 140 million people coming through Walmart's doors each week, this extends far beyond the Internet to mobile, the Smart Network (Walmart’s in-store interactive platform) and virtually anywhere customers would like to interact. During this presentation, Suraya and John shared information about Walmart’s efforts to connect and collaborate both internally and externally.


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